The Reggie Bar — 32 Years Later
The Yankees celebrated their 27th world championship yesterday prior to their home opener. Thirty-two years ago, they had quite a different home opener experience–cue Reggie! Reggie! Reggie!
Prior to becoming a Yankee, Reggie Jackson had said, “If I played in New York, they’d name a candy bar after me.” The Curtiss Candy Company—appropriately enough, producers of the Baby Ruth bar (which the company has maintained was not named after Babe Ruth, but for the daughter of President Grover Cleveland)—responded with a circular “bar” of peanuts dipped in caramel and covered in chocolate.
The 1977 World Series between the Yankees and Dodgers is best known for Reggie Jackson’s three consecutive home runs. In the Game 6 finale, Jackson hit home runs on consecutive pitches from Burt Hooton, Elias Sosa, and Charlie Hough. After all these years, I can still remember the astonishment and jubiliation in announcer Howard Cosell’s voice after the third round tripper.
The following April, during the Yankee’s 1978 home opener, free candy bars were handed out to fans–the Reggie Bar. True to form, Reggie didn’t disappoint the fans and hit a 3-run homer in his own “candy bar game.” When he returned to right field the next inning, fans began throwing the Reggie bars on the field in celebration.
When you unwrap a Reggie bar, it tells you how good it is — Catfish Hunter
Hear Mr. October, in his own humble way, describe the Reggie bar